Martinez (t/a Prick) v. Prick Me Baby One More Time Ltd (t/a Prick) [2018] EWHC 776 (IPEC)

Passing off claim concerning the use of the sign ‘PRICK’ by both a tattoo artist (the senior user) and a cactus shop.  Whilst the court found that at least one individual had been deceived, the difference between the goods and services led the judge to conclude that there was no damage and thus no passing off.