‘Leading Junior’ Ranked: Tier 1 – for IP – Legal 500 2023 and Chambers & Partners 2023
“Amanda knows trade mark law inside out; she sits as an appointed person, which increases her level of expertise.” “She won’t miss anything and has great judgement.” Chambers and Partners 2023
“Outstanding advocate – very commercial and pragmatic, and loved by clients.” Legal 500 2023
“Amanda is outstanding. She is very bright and articulate. She also has the ability to explain things simply and logically.” Legal 500 2023
“Amanda is a fountain of knowledge on trade mark matters. She has a keen eye for detail and is very good with clients – she can distil the complex into the digestible.” Legal 500 2022
“Clear and concise. Great with clients. Very forensic and commercial.” Legal 500 2022
“She’s absolutely brilliant. Her practice is superb and everybody respects her.” “She is fantastic at trade mark law.” Chambers and Partners 2021
“A highly knowledgeable trade mark specialist.” Legal 500 2021
“She is top in trade mark expertise, and is fantastically responsive and quick off the mark.” Chambers & Partners 2020
“She has amazing knowledge of IP and specifically trade marks.” Legal 500 2020
“She is intellectually brilliant, always extremely well prepared and in complete mastery of her instructions. She’s very persuasive on her feet and clearly very well respected by the judges, and brilliant with clients.” Chambers & Partners 2019
“A clear leader in the field,” “unflappable before judges” and “deeply knowledgeable particularly on trade mark matters” Who’s Who Legal UK Bar 2018
Amanda was listed as one of ‘80 of the best and brightest women in the IP industry’ by WIPR Influential Women in IP 2020
Amanda has a wealth of experience in a broad field of practice, ranging from trade marks and passing off, copyright and designs, breach of confidence and related commercial disputes in the media and entertainment field, to broader contractual and Chancery disputes. She has acted for multinational brand and copyright owners, film, TV and record companies, and collecting societies, as well as for SMEs and individuals in disputes in the music/record industry, films, advertising, television, and publishing, often involving issues of contract or partnership law. She deals with a wide variety of copyright and design disputes, many in the fashion industry, and contractual/property disputes of all kinds.
She is especially well-known as a trade mark specialist, dealing with trade mark and passing off matters at all levels, in UK and Community Courts.
Amanda is a persuasive and confident advocate, highly praised for her practical and commercial approach, for her client care skills and for the clarity of her arguments and written work. She has for many years been recommended by the major independent legal directories as a leading barrister for IP and Media and Entertainment, for instance as ‘something of a guru when it comes to trade mark law’, as ‘client friendly and wonderful on her feet,’ as ‘superb on paperwork and well-liked by all the judges’ and as ‘an absolutely outstanding senior junior with a fantastic capacity for assimilating information. She cuts to the chase and is a real pleasure to work with.’
Amanda is the author with Andrew Norris QC of ‘A Practical Guide to Trade Mark Law’ 5th edition, OUP.
Whilst remaining in full-time practice at the Bar, Amanda is a Recorder and has been appointed under s 9 of the Senior Courts Act to sit part-time as a Deputy Enterprise Judge of the Intellectual Property Enterprise Court. Amanda is also an Appointed Person under the Trade Marks Act 1994, hearing appeals from the UKIPO.
Amanda is an experienced mediator of IP, Chancery and wider commercial disputes; she has a high rate of successful outcomes.
Directory & Testimonial Quotes
Chambers and Partners 2023
Intellectual Property: “Amanda knows trade mark law inside out; she sits as an appointed person, which increases her level of expertise.”
Media & Entertainment: “Amanda is approachable, agile and plays the long game.”
Legal 500 2023
Intellectual Property: “Outstanding advocate – very commercial and pragmatic, and loved by clients.”
Media & Entertainment: “Amanda is outstanding. She is very bright and articulate. She also has the ability to explain things simply and logically.”
Chambers and Partners 2022
Intellectual Property: “She is strong and has judicial experience.” “She has fantastic trade mark knowledge.” “I go to her on more complex work. She is thorough and understands what judges are looking for and how to steer arguments.”
Media & Entertainment: “She listens, has good knowledge of the law and gives opinions. She is absolutely superb in bringing litigation to an end.” “She has a wealth of experience.”
Legal 500 2022
Intellectual Property: “Clear and concise. Great with clients. Very forensic and commercial.”
Media & Entertainment: “Amanda is a fountain of knowledge on trade mark matters. She has a keen eye for detail and is very good with clients – she can distil the complex into the digestible.”
Chambers and Partners 2021
Intellectual Property: “She is fantastic at trade mark law and is very good at both the technical and legal sides of things. She is a pleasure to work with.” “Her advice is always sensible and commercial.” “She is extremely experienced and has amazing judgement.”
Media & Entertainment: “She’s very approachable, realistic and great at managing client expectations. She’s very easy to work with and clear in her advice.” “Clever, experienced and adept at dealing with clients.” “She’s absolutely brilliant. Her practice is superb and everybody respects her.”
Legal 500 2021
Intellectual Property: “A highly knowledgeable trade mark specialist.”
Media & Entertainment: “Very down-to-earth with both excellent technical knowledge and insight into the inner workings of various courts and tribunals.”
WIPR Influential Women in IP 2020
Amanda Michaels has been listed as one of “80 of the best and brightest women in the IP industry”
Chambers & Partners 2020
Intellectual Property: “She has deep experience and knowledge of trade marks and passing-off claims.”
Media & Entertainment: “She is very good, particularly in cases involving trade marks.” “She is very easy to work with, down to earth and very straightforward.”
Legal 500 2020
Intellectual Property: “She has amazing knowledge of IP and specifically trade marks.”
Media & Entertainment: “With in-depth knowledge of trade mark law she offers technically adept but also pragmatic advice.”
Who’s Who Legal UK Bar 2020
Intellectual Property: “Hard-working and very approachable”
Media & Entertainment: “Ranks highly among peers thanks to her adept handling of complex copyright cases.”
Chambers & Partners 2019
Intellectual Property: “She is intellectually brilliant, always extremely well prepared and in complete mastery of her instructions. She’s very persuasive on her feet and clearly very well respected by the judges, and brilliant with clients.”
Media & Entertainment: “She is extremely knowledgeable, commercial and client-friendly.” “She is very experienced, level-headed and a good advocate.”
Legal 500 2019
Intellectual Property: “She is precise, practical, commercial and able to relate to clients and the commercial realities they face.”
Media & Entertainment: “One of the best for trade mark matters; she brings insight, enthusiasm, and is also great fun to work with.”
Chambers & Partners 2018
Intellectual Property: “She is very convincing and clear in her explanations, and what she says carries a great deal of weight.” “She is really knowledgeable and applies a practical and common-sense approach.”
Media & Entertainment: “Amanda is at the forefront of media-related trade mark and copyright work.” “She’s sensible, practical and good on her feet.”
Who’s Who Legal for the UK Bar 2018
Intellectual Property: Leading Junior “extremely client user-friendly”, “unflappable before judges” and “deeply knowledgeable particularly on trade mark matters”
Media & Entertainment: “Most highly regarded” leading junior. “a clear leader in the field … technically outstanding, highly commercial and client friendly.”
Chambers & Partners 2017
Intellectual Property: “She is an ideal choice for opinion work. Her oral presentation is forthright and persuasive” “She is extremely practical, very commercial, tells it as it is, and is great with clients”
Media & Entertainment: “She finds solutions that get to the heart of the client’s concerns”
Legal 500 2017
Intellectual Property: “She is very pragmatic and is prepared to think outside the box”
Media & Entertainment: “Fantastic on trade mark matters; she knows all there is to know.”
World Trade Mark Review 2017
“She has a “well-developed international perspective” on trade marks and understands how to run multi-jurisdictional cases so that results in one country benefit proceedings in another. “Her forensic approach works well for the trickiest cases.”
Legal 500 2016
Intellectual Property: “A formidable technician with an encyclopaedic knowledge of trade mark law”
Media & Entertainment: “Super-efficient, clear and very approachable.”
Chambers & Partners 2015
Intellectual Property and Media Entertainment: “Considered an oracle with regard to trade mark law, she is one of the most popular senior juniors for brands, media and passing-off cases. Sources speak highly of her clear careful and practical advice”
Chambers & Partners 2014
“A highly rated junior who quite literally wrote the book on trade mark law. She is particularly noted for her clarity of argument and ability to explain complex issues to clients”
“One of the leading trade mark barristers in the country. Even if you’re on the other side, you feel convinced by her arguments.”
Chambers & Partners 2013
Intellectual Property: Amanda Michaels is “known as something of a guru when it comes to trade mark law, and features in the rankings on the strength of highly enthusiastic feedback from her clients. Commentators say she is an “absolutely outstanding senior junior with a fantastic capacity for assimilating information. She cuts to the chase and is a real pleasure to work with.”
Amanda read law at the University of Durham. Her interest in IP arose from her post-graduate studies of EU law at the College of Europe in Bruges, funded by Belgian Government scholarships, and then as a trainee in the Legal Department of the EU Commission. She wrote her Master’s thesis on trade mark law.
Her practice encompasses litigation at all levels and covers almost the full breadth of chambers’ work.
Amanda does a very wide range of IP and media work. Please see her Profile page for a description of her practice.
Since 2007, Amanda has combined her practice with part-time judicial work. She is an Appointed Person, hearing appeals from the UKIPO in trade mark matters. Those decisions can be found at https://www.gov.uk/search-trade-mark-decisions. She was appointed as a Recorder in October 2010 and as a Deputy Enterprise Judge of the IPEC in 2015. She has heard a variety of civil cases as well as cases in the Patents County Court and now the IPEC. Her judgments are online at www.bailii.org<http://www.bailii.org
Amanda also acts as a mediator in a wide variety of disputes. She is happy to conduct conferences and mediations and read documents in French.
Amanda is currently acting for a diverse range of clients in relation to trade mark, copyright and/or design and media issues: a designer of homewares, a jeweller, a cosmetic company, a brewer, a trade association, a manufacturer of photographic supplies, a food manufacturer/importer, and various fashion designers, manufacturers and retailers and charities,
Urbanbubble Ltd & others v Urban Evolution Property Management Ltd & others  EWHC 134 (IPEC) – Amanda acted for the successful Defendants in an action for trade mark infringement and passing off. Not only was there found to be no likelihood of confusion, but the Claimants were found to have consented to the First Defendant’s use of the name Urban Evolution.
Manuka Honey trade mark application (BL O/898/21 and O/899/21) acting for a New Zealand trade association in dual oppositions to its application to register a certification mark for honey.
Oxygenetix trade mark (BL O/608/21) acting for the opponent to a trade mark application raising issues of prior rights and bad faith.
Lyle & Scott Ltd v American Eagle Outfitters, Inc  EWHC 90 (Ch) (20 January 2021): obtaining permission to serve proceedings for breach of contract and passing off upon a US defendant, raising novel points on the Rome II Regulation.
Brandlogic v Bentley Motors  EWCA Civ 1726 (Ch), [16 December 2020] FSR 15: trade mark infringement case raising novel points on the transitional provision of the 1994 Act. Amanda Michaels and Charlotte Blythe were led by Simon Malynicz QC.
Chanel’s Gabrielle BL O/670/19 and O/256/20: acting for the successful Opponent to Chanel’s application to register CHANEL’S GABRIELLE for leather goods, in a case raising questions of indirect confusion by a form of “wrong way round confusion”
Permanent Secretary, Ministry of Energy, Commerce and Tourism, Republic of Cyprus v. John & Pascalis Ltd  EWHC 3226 (Ch): appeal to the High Court from the IPO’s refusal to exercise the discretion to extend time for filing the defence to invalidity proceedings
Chadwick v Lypiatt Studio Ltd  EWHC 1986 (Ch): acting for a family company in a successful High Court claim to the copyright in the artistic works of Lynn Chadwick deceased, and to ownership of his unsold sculptures and drawings.
“Elvis Juice” BL O/048/18 and O/105/18: appeal of trade mark opposition based upon rights claimed in “Elvis” in relation to beer
“Americamp” BL O/376/17: successfully defending an invalidity application.
“Hunnies” BL O/363/17: acting for the successful respondent to an appeal in relation to a declaration of invalidity
Case T-107/16 Airhole Facemasks Inc v OHIM 16 May 2017: advised on successful appeal to the General Court in a bad faith/agency invalidation
Trust Capita Ltd v. Capita plc  EWHC 3013 (Ch): appeal to the High Court from the Company Names Tribunal.
PPL & PRS v CGK Ltd and others  EWHC 2642 (Ch): Acting for the successful Claimants in a copyright claim raising issues as to the authorisation of the infringements.
Acting for a picture library in relation to copyright issues.
Acting for a manufacturer of spare parts defending a design right claim.
Acting for a food manufacturer in relation to lookalike products.
Acting for the publisher of a series of much-loved children’s books in relation to copyright and trade mark issues.
Acting for a Defendant to an action for infringement of trade marks by sales from an on-line “mall”
Acting for a food manufacturer in relation to an ASA complaint.
Skyscape Cloud Services v Sky plc  EWHC 1340 (IPEC): acting for a claimant seeking a declaration of non-infringement of trade mark
Giraffe & Hobbit trade mark, BL 0/269/16: acting for the successful opponent in IPO proceedings
Jura Origin trade mark (Whyte and Mackay Ltd v Origin Wine UK)  EWHC 1271 (Ch), Arnold J: acting for the successful appellant in opposition proceedings on appeal from the UKIPO – an influential case in relation to the impact of the non-distinctive elements of trade marks.
“Walk2Walk”: acting for a charity in successful IPO proceedings. BL O/549/15 – appeal was abandoned.
Eat Tokyo: acting for the successful appellant/applicant in BL O/199/15 (TM appeal) and 0/449/15 (remitted opposition)
JOY trade mark BL )/148/15: acting for a successful applicant for revocation for non-use.
Moroccanoil Israel Ltd v Aldi Stores Ltd  EWHC 1686 (IPEC):  E.T.M.R. 55:  F.S.R.4: acting for a claimant in a passing off case complaining of look-alike products.
MB Garden Buildings Ltd v Mark Burton Construction Ltd  EWHC 431 (IPEC): acting for Defendant successfully disputing service
Acting for a Defendant in a claim for infringement of design right in agricultural parts.
Advising a French cosmetics company on an appeal to the CJEU in a trade mark case.
Happy Sandwiches trade mark BL O/181/14: acting for Noble Foods in its successful appeal of a trade mark opposition by McDonald’s.
Vita trade mark: BL O/514/13 acting for Dairy Crest in a successful appeal of a trade mark opposition
Forstater v Python (Monty) Pictures Ltd (2013] EWHC 1873 and  1 Costs L.R. 36: acting for the Pythons’ company in a claim brought for an increased royalty share by the producer of the iconic film “Monty Python & the Holy Grail”
Jersey trade mark. BL O/172/13: acting for the States of Jersey in its successful opposition to Chanel’s application to register ‘Jersey’ for perfumery
Acting for Coca Cola in a trade mark infringement and passing off action recently settled.
Simmons trade mark. BL O/468/12: acting for the successful applicant for invalidity of a trade mark, based upon historic goodwill and bad faith. and on the (unsuccessful) appeal by the trade mark proprietor.
Arevdour v Kuçukçalik (unrep): Acting for the Defendant in High Court proceedings obtaining the discharge of an interim copyright injunction and disclosure and freezing orders in a claim is for breach of an agency agreement compensation under the Commercial Agents Regulations 1993, and infringement of the artistic copyright in over 400 fabric designs.
TMLC & Lonsdale v Leofelis: successfully resisting summary judgment in a claim for breach of a trade mark licence:  EWHC 969 and  EWHC 1938, after the Defendant disputed the UK court’s jurisdiction:  EWHC 3285 (Ch). Also acting for Leofelis in its inquiry for damages against Lonsdale for breach of the same trade mark licence.
An international WIPO arbitration (confidential) relating to alleged breach of contract and negligence in respect of the supply of software and digital rights management services.
HCL v Urban [2009, unrep]: acting for the successful claimants seeking interim relief and then obtaining summary judgment in a claim for breach of confidence. and infringement of copyright.
Seatbooker v Southend United Football Club  EWHC 157: trial of claim for breach of IT supply contract.
Baker Book House and others v Amue [2008. unrep]: summary judgment for infringement of literary copyrights on website. followed by a committal application in 2010.
GMG Radio Holdings Limited v Tokyo Project Limited  F.S.R. 15: passing off by use of a style of illustration in relation to music CDs and club nights.
Clark v Clark  F.C.R. 421  W.T.L.R. 823: proprietary estoppel.
Oska’s Ltd’s trade mark  R.P.C. 20: appeal raising issues of likelihood of confusion.
Sony v Ball  EWHC 1984 (Ch):contempt application under CPR r32 14
Reed Executive Plc v Reed Business Information Limited  R.P.C. 40 CA: trade mark/passing off case including issues of use on websites. in metadata and ‘SEO’ techniques: and  FSR 3 impact on costs of failure to mediate.
Arkace v Nolan [2005. unrep]: successfully defended High Court claim on basis that management and recording agreements made with a minor were unenforceable and in restraint of trade.
Riddle v United Services Organisation Limited  EWHC 1263 (Ch); (2004) 27(7) I.P.D. 27079: claim for passing off.
Miles v ITV (2003. unrep): claim for breach of confidence and copyright infringement in relation to children’s TV series.
Charly Acquisitions Limited v Immediate Records Inc  EWCH 254: ownership of copyright in catalogue of 1960s sound recordings.
Altecnic v Reliance  R.P.C. 34 CA: amendment of trade mark application.
Gabrin v Universal Music  ECDR 4: infringement of copyright in photograph and subsequent inquiry as to damages.
Python (Monty) Pictures Ltd v Paragon Entertainment Corp  E.M.L.R. 640: acting for P(M)P in successful claim to recover rights to film “Life of Brian”
Chancery Bar Association
IP Bar Association
Qualifications and Regulations
BA (Dunelm) Law
Certificat d’Hautes Études Européennes (Bruges)
MA (d’Hautes Études Européennes) (Bruges)
Called to the Bar Gray’s Inn 1981
Appointed Person 2007
Deputy Enterprise Judge 2015
Amanda is a self-employed, independent barrister whose practice is governed by the Code of Conduct of the Bar of England and Wales. She is registered with the Bar Standards Board of England and Wales (Bar Ref: 16719). She has professional indemnity insurance provided by the Bar Mutual Indemnity Fund (BMIF Ref: 2190/011). Please refer to the BMIF website for full details of the world-wide cover provided, and the BMIF’s contact details.
Amanda is the author with Andrew Norris QC of ‘A Practical Guide to Trade Mark Law’ 5th edition, OUP
Amanda is a keen singer and an enthusiastic cook.